Use AdWords to drive traffic

Although I have a Google AdWords account for longer time than the AdSense account, I had not used Adwords before to drive traffic to my blogs.

The thought of spending money to gain traffic is still uncomfortable to me. Nevertheless it is time I do some exploration.
These are some questions I like to find out as I explore.

1. How do I measure the ROI? How to relate the money spent and the revenue gained?
2. Where to place? What keywords? What to target?
3. How much to spend?

Bottomline? I have to find out more.
Some references I had found:

• Adword Traffic Estimator
• Adword Learning Center
• AdWords For AdSense Publishers
• Using Google Adwords To Drive Targeted Traffic

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