For more than 3 months the pages on whois.la were running without optimisation. I did not look at the server stats or the revenue trend. I just let it run. It was making some money and I did nothing.
Doing nothing can cost money. In this case lost Adsense revenue.
Then one day, I read somewhere (probably the Adsense Help Center) that the number of ads on a page should be optimized.
Although not a fan of plastering a lot of ads I decided to try it on whois.la which was “under-ad“. The only Adsense banner appears in rotation on the top banner. Clearly this is sub-optimal.
The result was beyond my expectation.
What I did was simple.
First, leaderboard was added to the header and footer. Later the link unit was added.
I also found that most of the rotating banners were not performing, so I removed some of them and increase the weight of the Adsense banner.
Behold! Revenue shot up by more than 150% immediate which simply blew me away.
As of now, the site is still very much unattended and the plan is to spend more time optimising the inside pages and boost the revenue further. It is like unmined gold.
In closing, here are what I have to share from this experience
- Do not be afraid to put up more ads
For Adsense you can have 3 ads unit, 1 link unit, 2 search unit and 1 referral unit for each product. (Notice how this is maximized on this site.) - Blend the ads with your site design
If you are not a fan of plastering ads all over the place, think of ways merge the ads with your design. I did the Ad Advantage scheme with this aim in mind. - Sharpen your saw
This has been mentioned before. Constantly learn and apply. Do not do nothing.
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