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New Adsense ads style?

Today I came across these 2 ads format on 2 separate sites. I thought hey maybe a new publisher ad source to check out.
googlesyndication-2.gif googlesyndication.gif

On closer look, the links go to googlesyndication. Upon looking at the HTML code, they are indeed Adsense ad units.

Anyone seen this format style before?

On a similar note, many people are discovering other new test format.

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