Users are getting immuned to Adsense ads because it is getting too common. Many are simply not looking on them or are subconsciously shutting them off.
What can you do as an Adsense publisher?
If visitors are not looking at ads, they are certainly not clicking it. If they are not clicking it, you are not getting revenue.
One way to deal with this is to be creative with ads placement. Instead of just sticking an ads anywhere, place it creatively to attract attention (or reduce attention as the case maybe).
Here I look at some examples I had collected from my surfing around other people’s site. Maybe they can inspire you.
Before looking at some the examples here, beware that you have to comply with Adsense policies in putting up you ads. Be careful not to cross the line.
- Design BlendingThe idea is to blend the ads nicely into the content so that visitors do not notice they are ads but part of the site’s navigation or links.
The is a simple idea but not many do it well.
Here is an example from BlogDesignSolutions
Notice how the ads and text links nicely blend with the overall color tone and layout.
(I wonder why the 468×60 ads do not show a “Ads by Goooooogle” which is the norm.)
I called this method visual blocks because it artificially creates blocks that guides naivgation.
Here is an example from MindBlog.
Notice the text link unit in the 3rd blue column. This bends in well with the other color content blocks.
Next, notice how the 4 ads in the Leaderboard unit is directly under the 4 color blocks. This again guides navigation.
- Image guides
Another variation of visual block is to use images to guide the eyes to the ads.
Here is an example from worth1000.com
The images are sized nicely to match the 4 ads Leaderboard. (Note that this may be in violation of Adsense’s policies)
Here is an example from supriyadisw.net.
The images are next to 336×280 ad unit.
In additional, take a look at the style of the text links unit on the right and the Catagories. A clever use of design blending.
- Pseudo NavigationThis technique uses the link unit creates an impression that the ads is part of the navigation.
See this example from MyMoneyBlog.
The link unit on the top is aligned with the menu below, creating a menu effect.
- Artificial TabsAn improvement to the pesudo navigation is to create the impression of tabs.
This example is from sapiensbryan.com
See how the design creates a tab-like effect on the navigation.
- Creative FrameWhy do you need to frame the Adsense ads in squares or rectangle? Can you frame them up more creatively?
However, be sure not to be too creative.
This example is from Plan59
The ads are in a retro-looking trapezium with shadow effect.
Another example from Karen Cheng
Great looking torn-carton background for the ads.
- DisorientationIf you can’t convince them, confuse them. As Seth Godin suggested, you do not want the user to see something familar which they will ignore. Some research has even shown that messy design works better.
Take a look a this example from MyMoneyForest
Where do I start clicking? Maybe one of those ads.
Have you come across any other interesting ads placement ideas to share?