I have neglected this blog for a while because I could come up with solid content to fill it. Doing analytics is inherently time consuming, my plan is to post at least 1 to 2 analysis a month. The analysis will be based on what I am doing online and my own blogs.
In this article I want to look at Adsense click through rate (CTR) and how you can use this insight to change your ad layout and improve conversion.
Take a look at this report for August todate. The channels, all belonging to the same site, had been masked (We don’t really need that for this discussion anyway).
Continue reading ‘Making sense of Adsense click through rate’
Last week I finally made my first conversion for Adsense Referral. It was for downloading Picasa so that’s $1.
I have another Picasa referral for $0.10 yesterday.
Over the months that I ran referral, there were a handful of sign up for Adsense, but I guess no one made it past $100 in 180 days.
Overall my conversion for referral is not good at all.
It would be interesting to see and learn from what others are doing to increase referral conversion.
How is your referral conversion?
What are Keywords?
Keywords are the cornerstone of the successful revenue seeker. Having the right keywords can have a huge impact on your bottom line. Whether you are targeting search engine keywords or using keywords in your Adword or Overture campaigns.
There are some great keyword research tools for finding massive keyword lists and gain insights from them. Here are some research tools:
- Adwords Analyzer
- Overture Search Suggestion
- Googles Sandbox
- Wordtracker
Once you have a list of keywords, you take it a huge step further with variations. Keyword variation generators can help you generate different variation of keywords:
- Keyword Toolbox
- GoodKeywords
What keyword research tools do you use?
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