Archive for June, 2006

Famous Marketers?

Published
by
Ken
on 30 June, 2006
in learning process, take note and the dark truth
. 2 Comments

Last week I asked How many famous marketer do you know?

I come across so many sites claiming to be successful, famous marketer that I wonder if they are really worth their salt, or rather word.

Here are some names I collected over the week. Any experience or encounter with them?

  • Mark Idzik
  • Russell Brunson
  • Stu McLaren
  • Cody Moya
  • Liz Tomey
  • Joe Cooper
  • Trent Brownrigg
  • Rich Schefren

How do you judge and trust content online? I have come to a point where I view every site that seeks to part me and my cash with suspicious.

Popularity: 2%

Maximising Your Income

Published
by
Ken
on 29 June, 2006
in learning process and tips & advice
. 2 Comments

moneyHow to maximise income from your blog?

Chris Garrett at Performancing has some common sense advice. He is right that common sense is seldom common practice.

But according to his post I’m on track. At least I’m doing what another blogger more experienced had called common sense.

Let see how I am doing against his recommendation

  1. The more you post the better at it you will become.
     I can attest to this. The more I write, the easier the idea came. In fact now I often have drafts standing by. The thing that I have to improve on is a more consistent schedule that I can stick to.
  2. Diversification might be a much better approach.
    Doing this as well. I have a few blogs now covering online revenue (this blog), investing, analytics, motorcycle. I’m planning a few more.
    A lot of when Chris said make sense if you already have a few blogs.

On top of that you will also need the following to drive your income

  1. A converting, usable design
    The current design is a big improvement from what I started with. More tweaks as I go along.
  2. Lots of great, focused content
    Working on it
  3. Lots of targeted, motivated traffic
    This one need more work. Not much traffic yet
  4. A pool of high-paying advertising or other top revenue source
    So far only Adsense. Text Link Ads and eNMarketing are 2 promising sources that had produced result.

How are you doing so far?

Popularity: 1%

The Art of Ad Placement

Published
by
Ken
on 28 June, 2006
in learning process and tips & advice
. 0 Comments

Adsense heatmap One thing I learnt of the Adsense Help Center is ads placement.

Ever wonder what ad position performance best? Check out this this advice and tips from the Help Center.

The picture on the left is call a “heat map” and it shows you what position on a page is hotter for ads. The brighter the orange box the stronger the performance.

There is also another heat map for forum.

Of course you are advise to use your judgement and place ads according to your page layout and audience. Some testing with the help of analytics might also help.

I am learning and testing different ad placement as well.

As we go along, I will feature some creative ad placement and also discuss my own ad placement experiment.

Popularity: 1%